Month: September 2020

BIOGRAPHY
Destined for global superstardom, Florlenzia currently based in Panama is a singer, songwriter, model, fashion designer and entrepreneur. Female empowerment is the main theme of her music expressed through joys and realities of love, relationships and sexuality.

“…The message I’d love to convey is one of strong, black female independence. A message that says women regardless of color can do anything they put their minds to…we are capable of loving, being loved and enjoying life! Spirituality plays a huge part in having this type of balance in life and health.”

The new face of Afro Latin Music; Florlenzia was born Florenz Alerte, 1992, in Caracas, Venezuela. She and her siblings began singing at an early age. She attended different churches with her parents and attended various Christian schools and camps.

Florenz dedicated her voice to church services and joined a local youth group at age 9. She auditioned in various dancing and singing competitions. At age 18, she joined an all female group, “Adriel” as mezzo soprano (voice) and lead singer.

She discovered other styles of music and began to study, practice and review the songs of her sisters in harmony; success-
ful pop female artists. Artists including but not limited to Mariah Carey, (“she represents sensuality”), Whitney Houston, Aretha Franklin, Destiny’s Child, Etta James and Christina Aguilera are among the inspiration for who Florlenzia is today. “R & B and Gospel….I love them both…also love non-commercial throw back blues.”

After her time with Adriel she decided to take a new direction in her life and traveled to Panama where her music and style were quickly yet seamlessly embraced. She joined the trio “Douce Harmonie” as lead singer. She became well known in Panama City with the release of (her) song entitled “Necesitó de ti” (Needed you) and years later she participated as a
vocalist on the album of writer Ignacio Salvatierra entitled “Pasión Latina” (Latin Passion). She performed two songs “Notas de amor” and “Embrujos”, available on YouTube.

Florlenzia’s career continues to grow and expand internationally. A LatinX star in the making, she is inspired by the careers of Jennifer Hudson, Celine Dion, Beyoncé (“she’s black empowerment”), Etta James, and Stevie Wonder. “…On the pop side, Demi Lovato and Jennifer Lopez…and for gospel, Kirk Franklin, Mary Mary & Tamela Mann…”

Releases 2020
Pom Pom Pom (Lyrics & Vocals)
Producer: David Bowes

Contact info@ummgnewyork.com